Seller Information
When you appoint a professionals agent you have the advantage of doing business with a locally owned and independently operated office. Your Professionals agent knows your area.
Our offices have available the marketing, training and systems support of a national organisation with over 500 members and an annual turnover of more than $6 billion. We are strong, well organized National brand, known for our credibility and experience which provides you with greater exposure when looking to sell your property.
Being a Co-operative rather than a Franchise, your Professionals Agent is able to work with you to decide the best way to market your home, based on local market conditions, rather than being told how to market a home in Gladstone by a Head Office in Sydney.
Company Profile
Tom Noonan Estate Agency is a family company with our real estate traditions dating back to the 1920's when Tom Noonan's grandfather, Thomas Patrick Noonan, was a reputable and well known commercial / residential Agent and Auctioneer in Stanley Street, South Brisbane. He was also a Past President of the Real Estate Institute of Queensland.
Today, the company proudly carries on that tradition with Tom, Randall, Shaun, Amanda and Leigh-Anne Noonan currently running The Professionals Tom Noonan Estate Agency. With the passing of their wife and mother, Anne Noonan, late in 2008, the strong support of long-term staff and loyal clients has never been more appreciated by the Noonan family.
We are proud to be a Corporate Partner of the National Breast Cancer Foundation. Pink Ribbons are available from the Professionals office in Mellefont Street and a percentage of the commissions earned from all sales is donated to this very worthy cause.
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Marketing Proposal - Guaranteed Exposure!!
Finding the balance between Pricing and Exposure is the key to a successful sale. An overpriced property will not sell regardless of how much advertising you do. Similarly, a bargain property will not sell if no-one knows it's for sale.
What is needed for your home is an Affordable Marketing Strategy, designed to promote your home (not just the agent who is selling it), along with a Pricing Strategy, developed using every available technology, combined with the experience of a long-term Professionals Consultant.
Signs.
A sign will be erected on your home within 24 hours of getting the ‘green light' to proceed. Our signs stand out and are recognised nation wide. They are deliberately 'less formal' than our competitiors signs and along with the Professionals logos and colours, are designed to emphasise that we are "approachable."
The Internet
A whole new world of buyers! The Professionals Tom Noonan Estate Agency's listings can be found on three different websites. Now your property can be viewed from anywhere in the world. There is only one buyer for every property! And, even if you personally have no knowledge or interest in the internet, more and more people are using technology to solve business challenges. To find the one special buyer for your property it is vital that it can be seen everywhere the buyers are. Visit Professionals Tom Noonan Estate Agency on the Internet:
www.professionalsrealestate.com.au
www.professionalsgladstone.com.au
www.realestate.com.au
Gladstone Observer
Along with a strong presence on the WEB, colour advertising in the Gladstone Observer's in Saturday Property Week ensures almost total market coverage for you home.
Open Homes
Open Days are an integral part of the marketing strategy of the Professionals Tom Noonan Estate Agency. Buyers are free to wander through and take their time. Professionals Tom Noonan Estate Agency maximises the effect of these days with quality colour flyers and signs directing buyers to the property. All the visitors to your Open Home will be contacted after the Open Day for their comments and these will be relayed to you. As property sellers we all crave FEEDBACK... FEEDBACK... FEEDBACK!!
Professionals Property Guide
This is an A5, full colour booklet of approximately 40 pages which our company produces containing all our listings. This book is distributed to local businesses for the public to pick up at their leisure, as well as to people registered on our mailing list. This advertising material comes out monthly.
Property Preview
This is where we personally contact prospective Buyers we have on our files to view your home, either by private inspection or at the Open House.
Security Key System
We guarantee the security of the home by utilising our locked key cabinet system. No addresses, only codes on the tags.
Feedback
Of course you need to be fully informed throughout the whole process. Your Professionals Consultant will provide weekly reports, feedback after inspections and review meetings to assess how things are progressing. We will relay prospective buyers comments; the good, the bad & the ugly so you know how your property is perceived by the market.
Pricing
Finding the balance between Pricing and Exposure is the key to a successful sale.
It is our role to offer guidance with the initial pricing of your property, while respecting that you are the owner and therefore, decision maker. We do this with the assistance of technology and experience to provide the latest available sales and pricing information.
Candid feedback relating to formal offers or comments from buyers will enable you to adjust your price, to remain attractive to the market at any time.
It is vitally important to appeal to the largest part of the market, i.e. those who are currently seeking a home. The very best buyers and the most buyers will come through your home in the first 1 - 2 weeks of Marketing. It is crucial that your initial price is not out of touch with the market's indication of its value. Houses sell quickly and for the most money when they are priced correctly in the beginning.
BEWARE - The easiest way for an agent to entice you to list with them is to promise you whatever figure you have in mind. Not only could this cost you money because it ruins that initial marketing edge, but further down the track you will have wasted many weeks on the market with an overpriced home, while the agent will have enjoyed the personal promotion from YOUR ADVERTISING $$$$$.
We promise to work with you, to bring the best possible price in the shortest possible time regardless to the current market conditions.
Characteristics of Each Market
The type of market you are in has a large bearing on the decisions you will make.
At The Professionals Tom Noonan Estate Agency, that you must be aware of the characteristics of your market.
Buyers Market
Lots of homes on the Market.
Lots of For Sale signs.
Longer than normal sale times.
Prices may be dropping.
Fewer Buyers at Open Days.
Can be difficult to keep good relations between Agent and Seller.
Less power for the Seller to negotiate.
Sellers must meet Market.
Balanced Market
Each home is different.
Market moves at good rate.
Prices stable.
Sellers Market
Fewer homes for sale.
Less than average time on the market.
Prices firm - may rise.
More buyers out there.
Selling may be easy.
Price becomes an issue, not time.
Power of negotiation is with the Seller.
17 Little Known Secrets
To Achieve the Maximum Dollar for your Home
If you've got it, flaunt it! It might be time to add a bit of shine & polish to your home.
First impressions will be lasting so it's important that your home looks its absolute best inside & out.
If you have ever bought a house yourself, you will know that the impressions gained early on in the inspection are vital.
1. Lasting First Impressions
The front door greets the prospect. Make sure it is clean. Keep the lawn trimmed and edged, and the yard free of rubbish. Lots of healthy green plants in the kitchen, bathroom, entrances and veranda's look attractive and create a good impression.
2. Open airy atmosphere
Illumination is welcoming. Drawn curtains & drapes are lovely but can tend to dull the atmosphere. Make sure your home is well lit. Dark rooms do not appeal. Clean all marks off the walls to make rooms brighter.
3. Decorate - set the scene
Colourful flowers and some indoor plants help to set the scene of tranquillity and serenity. Strategically place them throughout the home/unit. Faded walls and worn woodwork reduce appeal. By redecorating, the potential purchaser is shown how good the home/unit can look.
4. Fittings
Repairs make a big difference Small things such as leaking taps, loose knobs, sticking doors or windows put people on the defensive and lead your agent to make apologies for lack of maintenance. Minimise these annoyances. Flaws detract from your homes value - have them fixed.
5. Kitchens and Bathrooms
These are the most important rooms in the house and must be presented in a spotless condition. Don't leave dishes in the sink or on the drain board. Some dishes cooked the night before may leave an unpleasant odour. Dripping water and discoloured sinks, suggest faulty plumbing. If the mirror needs replacing, do so, or at least give it a good clean. Tidy draws and vanity, putting cosmetics, razors and toiletries away. Attractive bottles of perfume always look elegant. Put a posy or a bowl of potpourri next to the basin or a display of decorative soaps. Fix any loose or broken tiles & missing grout these will attract unwanted attention from the Building Inspection and cause problems down the track.
6. Room to Move
Remove excess furniture, allowing potential purchasers to move freely around the home.
7. Obvious Faults
The discovery of even a relatively minor fault by a potential purchaser often leads to a more thorough search of the property. Reduce the risk of a guarded and tentative inspection; fix any faults prior to showing your home. How long since you have checked your roof, gutters stumps, etc.
8. Cupboards and wardrobes
Most genuine purchasers wish to know about storage and therefore inspect the areas. Tidy these spaces and make sure they are not overcrowded to avoid any impression of lack of space.
9. Not for sale items
Any favourite light fittings, curtains, blinds or any other item with sentimental attachment should be removed and alternative replacement items put in place prior to your agent showing your home. It avoids complications when you get an offer from a purchaser.
10. Pets
Most people like pets, but some don't! Make sure they are out of the way when purchasers are coming through. A barking dog will not only concern some people, but may also take their concentration away from inspecting your home. Remove kitty litter trays and pet food bowls.
11. Garage
Make sure all garden equipment and general gear is placed as favourably as possible, to give an impression of size.
12. List of features
There is a good possibility that the features you liked about your home/unit could be the same ones a new owner will find attractive. Make a list of these and give them to your agent to help capitalise them.
13. Encourage feedback
When an inspection is taking place make sure you are well out of range of potential purchasers. This will encourage them to speak freely and make comments to your sales person.
14. Lights
Adding atmosphere assists in selling a home. Ensure light globes have been replaced and that darker rooms have lights on.
15. Music
Create the right mood to buy. Play appropriate music during your open inspection to invoke the buying emotions from your potential buyers. Softly play the music in the background.
16. Appeal to their sense of smell
Fresh flowers not only add colour but provide an exotic fragrance for potential purchasers.
17. Fresh Fruit
Place a bowl of fresh fruit with a variety of colours in a prominent position within the kitchen or dining room areas.
Some Simple Things to keep in mind about the marketing of your home.
The Property market is no different from any other commercial market. - It responds to supply & demand.
At any one time Buyers will shop around until they find the home that suits their requirements. Research shows that Buyers look at 14 homes on average before they buy.
They may find more than one home that they like and if they do, then they will buy the home that represents the best value to them.
It is worth making sure that everything possible is done to ensure the saleability of your home before it is offered to the market.
It is crucial that every resource be brought to bear on the sale of your home, it may mean both time and money.
